The London Underground brand has evolved to represent the independent, edgy attitude of east london. its heritage is tried and true to its core, but the brand is continuously evolving because its origin of inspiration is ever-changing. it has one foot planted in today, and another foot on the edge of tomorrow. it’s that undefinable something that enables London Underground to balance time-honored craftsmanship with design, while harnessing the east end’s sense of individuality and urban style.
Its palette of black, white and grey tones, paired with weathered wood and concrete, allows london underground’s pavement-pounding style to shine through.read more